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The Sound of Wales

Welsh political party Plaid Cymru’s recently gone through a rebranding exercise. It was sorely needed, but the bright new flower-power logo doesn’t seem quite right, maybe it’s too much of a leap or is overly softened and simplistic (BP Lite?).

Anyway, what really caught my attention was the proud launch of a ‘sonic logo’, supposedly the first from a political party and intended to become a ringtone:

These are exciting times for Plaid Cymru. The sonic logo is another idea which shows that we as a party are at the forefront of political communications

Is it just me, or does it sound like the composer’s been spending far too much time rebooting their Windows 2000 PC? I reckon even the most fervent Welsh nationalist would rather have Crazy Frog on their phone…

Wed 22nd Mar 2006, 10:35pm GMT

Filed under: Design, Marketing and Advertising, Music and Audio, News and Current Affairs, Offline, Rants and Grumbles

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