How Not To Do An Online Presentation
F-Secure’s currently promoting its fast reactions to security threats using Speed of Response, a Flash presentation.
It gets the message across OK, but then completely blows it at the end by creating a bemusing dead end. No ‘Buy’ button, no product details or pricing information, no chance to ask questions, not even one solitary link to anywhere else in the F-Secure site! It’s a bizarrely inept piece of online marketing.
Mon 6th Mar 2006, 9:40pm GMT
Filed under: Marketing and Advertising, Rants and Grumbles, Security and Privacy, Web
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