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Totally Sucks, Dude

“New Network WALKMAN Models totally rock!”

Sony UK (screenshot for when they update it) web team’s approach to kicking Apple’s arse:

  • Must seem cool.
  • Cool things ‘rock’.
  • By stating products totally rock we can establish rapport with key youth demographic.
  • Trainee web developer Kevin says he’s found a cool new Paint Shop Pro effect called ‘drop shadow’.
  • Kevin has already successfully added several features to the site and says he can do the design and HTML during his lunch hour.

Thu 31st Mar 2005, 10:17pm GMT

Filed under: Design, Marketing and Advertising, Music and Audio, Rants and Grumbles, Web

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